Our Services
Go to Market Strategy
A complete launch framework that defines your audience, messaging, channels and activation plan from announcement to post launch.
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A complete launch framework that defines your audience, messaging, channels and activation plan from announcement to post launch.
Launching a game requires clarity. Not random posts, not guesswork and not disconnected marketing tasks.
This service builds a full Go to Market system around your game. It explains who your players are, where they are, how to communicate with them and what actions will actually grow your wishlist curve.
Everything is practical, actionable and designed specifically for PC and indie games.
We review your game, objectives, current assets, and existing marketing efforts to establish a clear starting point.
We analyze your target players, competitor positioning, wishlist patterns, and platform behavior to understand your market space.
We define how your game should be presented and craft messaging that captures attention within the first seconds.
We identify priority channels and outline how each one should be used throughout your launch cycle.
We provide direction for trailers, screenshots, captions, updates, and content formats that will resonate with players.
We compile all insights, actions, and timelines into a structured, actionable Go-To-Market strategy your team can follow.
We assist with execution, review ongoing performance, and provide guidance to keep your launch on track.
Understanding who the players are and what motivates them.
What your game represents and how to present it.
Which platforms matter and how to approach them.
Most GTM strategies take 2 to 3 weeks depending on the complexity of the game and amount of existing materials. If you need an accelerated timeline, we can adapt.
We only need your build, Steam page (if available), internal docs, and 1 onboarding call. Everything else — research, structure, messaging, audience mapping — we take over.
It is entirely practical. Every section includes concrete actions, timelines, channel priorities, examples and step by step instructions. Your team can execute instantly.
Yes. We provide support after handoff and can directly handle influencer, Reddit, content, or paid media execution if you want the full cycle.
Yes. We can create a pre launch GTM for early stage projects and update it later. Early clarity often prevents wasted marketing time and wrong positioning decisions.
Yes. We give recommended ranges for each channel and provide scenarios depending on how much you want to invest at each stage.
Yes. The structure stays the same, but depth and channel distribution scale with budget and production scope.
Absolutely. We audit your existing trailers, screenshots, messaging and roadmap, then refine and integrate them into a cohesive GTM system.
Yes. Audience mapping, competitor analysis, wishlist curve research, community behavior and channel insights are core parts of the GTM.
Yes. We can sync with your team, publisher or external partners to ensure all channels work together instead of in isolation.
Get the strategy you need to launch with confidence.
Let's talk about your task, then we'll go whisper — and come back with a final offer.
CEO Trap Plan Agency