Blog

Starting Work with an Influencer Agency: What to Pay Attention To
Influencer marketing has become crucial for brands aiming to engage with their audience authentically. Partnering with an influencer agency can streamline this process, offering expertise and established connections.
Anna Mizina
Influencer marketing expert
Who is TrapPlan and how was it created?
TrapPlan is a new challenger in the field that takes on a mission to help more brands connect with their audience through authentic content.
Anna Mizina
Influencer marketing expert
Why should you work with influencers to promote your brand?
In an era where traditional advertising struggles to capture consumer attention, influencer marketing emerges as a game-changer for brands looking to resonate with their audience.
Anna Mizina
Influencer marketing expert
How video games use influencer marketing and why should you try it too
Influencer marketing becoming an integral part of the marketing mix for many brands and we reviewed it deeper before.
Anna Mizina
Influencer marketing expert
How to make a perfect brief for an influencer?
Key to a great collaboration with influencers is a well-prepared brief. Many marketers underestimate the role of a good brief in the success of their promotion.
Anna Mizina
Influencer marketing expert
How to Select the "Right" Influencer?
Influencer marketing has become an essential strategy for brands, focusing on authentic connections with the audience.
Anna Mizina
Influencer marketing expert
Why You Should Keep Cooperating with the Same Content Creators
In the fast-paced world of influencer marketing, continuity can be the key to success.
Anna Mizina
Influencer marketing expert
Influencer and Ambassador:
What’s the Difference?
Influencer marketing has rapidly become a key strategy offering brands a way to reach wide and diverse audiences.
Anna Mizina
Influencer marketing expert
YouTube, Twitch or TikTok — which channel to use for game promo?
We already discussed the main formats of cooperation with influencers in the gaming industry.
Anna Mizina
Influencer marketing expert
Building a Long-Term Influencer Strategy:
Tips and Best Practices
Influencer marketing become the key marketing channel for many brands nowadays.
Ann Kozko
Head of Growth at CCP Games

How Food Tech Brands Are Winning Over Gamers With Influencer Marketing

Discover how Food Tech brands are leveraging influencer marketing to connect with the gaming community and drive engagement.

Anna Mizina
Influencer marketing expert

How FinTech Brands Can Leverage Gaming Influencers For Maximum Exposure

Discover how FinTech brands can collaborate with gaming influencers to capture the attention of a tech-savvy audience and drive brand growth.

Anna Mizina
Influencer marketing expert

Innovative Strategies For Mobile Gaming Influencer Campaigns

This article will highlight the best practices and cutting-edge strategies for launching successful mobile gaming influencer campaigns, focusing on the unique aspects of mobile gaming audiences.

Anna Mizina
Influencer marketing expert

Performance-Driven Influencer Marketing: How To Measure Success In Gaming Campaigns

This article will explore how brands can effectively measure the performance of their gaming influencer marketing campaigns, focusing on key performance indicators (KPIs) and analytics tools.

Anna Mizina
Influencer marketing expert

Tapping Into Global Gaming Influencer Campaigns: Strategies For Success

This article will delve into effective strategies for brands to leverage gaming influencers on a global scale, ensuring maximum reach and engagement across various platforms and regions.

Anna Mizina
Influencer marketing expert

Engaging Gaming Communities: How To Build And Foster Passionate Gamer Audiences

This blog post will explore the significance of gaming communities and offer actionable strategies for brands to engage these passionate audiences. It will highlight the crucial role of influencers and community-driven marketing in fostering loyal gamer audiences.

Anna Mizina
Influencer marketing expert

The Role Of Brand Collaborations In Gaming: How Brands Partner With Top Gaming Creators

In the rapidly evolving world of gaming, brand collaborations with top gaming creators have become a powerful strategy for engaging target audiences and driving brand awareness.

Anna Mizina
Influencer marketing expert

Maximizing ROI With Gaming Influencers: How To Run Successful Gaming Influencer Campaigns

Discover how to leverage gaming influencers on platforms like Twitch, YouTube, and TikTok to drive high returns on investment. Learn from real-life case studies and gain actionable insights on creating effective gaming influencer campaigns.

Anna Mizina
Influencer marketing expert

Starting Work with an Influencer Agency: What to Pay Attention To

Influencer marketing has become crucial for brands aiming to engage with their audience authentically.

Anna Mizina
Influencer marketing expert

Building a Long-Term Influencer Strategy: Tips and Best Practices

Influencer marketing become the key marketing channel for many brands nowadays.

Anna Mizina
Influencer marketing expert

YouTube, Twitch or TikTok — which channel to use for game promo?

We already discussed the main formats of cooperation with influencers in the gaming industry and how they are different from the generic approach to influencer marketing.

Anna Mizina
Influencer marketing expert

Influencer and game ambassador — what’s the difference?

Influencer marketing has rapidly become a key strategy offering brands a way to reach wide and diverse audiences.

Anna Mizina
Influencer marketing expert

Why You Should Keep Cooperating with the Same Content Creators

In the fast-paced world of influencer marketing, continuity can be the key to success.

Anna Mizina
Influencer marketing expert

How to select the “right” influencer?

Influencer marketing has become an essential strategy for brands, focusing on authentic connections with the audience.

Anna Mizina
Influencer marketing expert

How to make a perfect brief for an influencer?

Key to a great collaboration with influencers is a well-prepared brief. Many marketers underestimate the role of a good brief in the success of their promotion.

Anna Mizina
Influencer marketing expert

How video games use influencer marketing and why should you try it too

Influencer marketing becoming an integral part of the marketing mix for many brands and we reviewed it deeper before.

Anna Mizina
Influencer marketing expert

Why should you work with influencers to promote your brand?

In an era where traditional advertising struggles to capture consumer attention, influencer marketing emerges as a game-changer for brands looking to resonate with their audience.

Anna Mizina
Influencer marketing expert

Who is TrapPlan and how was it created?

TrapPlan is a new challenger in the field that takes on a mission to help more brands connect with their audience through authentic content.

Anna Mizina
Influencer marketing expert
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