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How To Turn TikTok Views Into Real Steam Traffic
How To Turn TikTok Views Into Real Steam Traffic
Steam

How To Turn TikTok Views Into Real Steam Traffic

How do you turn TikTok views into real Steam traffic that actually converts? This card-style breakdown covers what real Steam traffic means in 2026, why viral TikToks often fail to move Steamworks numbers, how to design hooks that align with Capsule Art, the role of Regional Pricing in cross-border conversion, and how structured video batches train the Steam Algorithm.

Feb 12, 2026•10 min read•Pavel Beresnev
TikTok Video Formats That Work Best For Steam Games
TikTok Video Formats That Work Best For Steam Games
Steam

TikTok Video Formats That Work Best For Steam Games

Which TikTok video formats actually drive measurable wishlist growth on Steam? This card-style breakdown covers what a TikTok format means in 2026, why raw gameplay clips fail to convert, which structures like quick hooks and problem-solution storytelling produce stable Conversion Rate, and how to test formats in coordinated batches that feed the Steam Algorithm.

Feb 12, 2026•10 min read•Pavel Beresnev
Why TikTok and YouTube Shorts Became The Main Discovery Channel For Indie Games
Why TikTok and YouTube Shorts Became The Main Discovery Channel For Indie Games
Steam

Why TikTok and YouTube Shorts Became The Main Discovery Channel For Indie Games

Why did TikTok and YouTube Shorts become the main discovery channel for indie games? This card-style breakdown covers what discovery channel means in 2026, why short video outpaces traditional press, real market data from R.E.P.O. and Fallen Aces, and how TikTok feeds the Steam Algorithm instead of replacing it.

Feb 12, 2026•10 min read•Pavel Beresnev
How Many Short Videos Does A Steam Game Need For Stable Wishlist Growth
How Many Short Videos Does A Steam Game Need For Stable Wishlist Growth
Steam

How Many Short Videos Does A Steam Game Need For Stable Wishlist Growth

How many short videos does a Steam game actually need for stable wishlist growth? This card-style breakdown covers what stable growth means in 2026, why three clips are not enough, real campaign phases from ten to thirty plus uploads, and how to measure when short form volume becomes algorithmic signal inside Steamworks.

Feb 12, 2026•11 min read•Pavel Beresnev
How to Build a High Converting Steam Store Page That Turns Attention Into Wishlists
How to Build a High Converting Steam Store Page That Turns Attention Into Wishlists
Steam

How to Build a High Converting Steam Store Page That Turns Attention Into Wishlists

A high converting Steam store page is not a gallery or a showcase. It is a conversion machine built to hold attention, create desire and guide players toward the wishlist button. Most losses do not happen on the capsule. They happen inside the store page, when a player arrives with interest but never receives the confirmation they need to move forward. Your goal is to create the shortest, clearest and most honest path from the first frame on the page to a confident interest in the game.

Jan 22, 2026•4 min read•pavel-beresnev
How to Create a High Performing Steam Capsule That Drives Clicks and Wishlists
How to Create a High Performing Steam Capsule That Drives Clicks and Wishlists
Steam

How to Create a High Performing Steam Capsule That Drives Clicks and Wishlists

A Steam capsule is not a poster. It is not a mood illustration or a place to show the artistic range of your game. It is a functional marketing asset with one purpose: convince a player to click into your Steam page instead of scrolling past it. In the Steam ecosystem, this small rectangle becomes the single most important conversion element in your entire launch strategy.

Jan 22, 2026•5 min read•pavel-beresnev
Understanding Brand Ambassadorships: An In-Depth Tutorial for Marketers
Understanding Brand Ambassadorships: An In-Depth Tutorial for Marketers
Marketing

Understanding Brand Ambassadorships: An In-Depth Tutorial for Marketers

Brand ambassadorships are strategic collaborations between brands and individuals that enhance visibility and credibility by leveraging the trust these individuals have with their followers, particularly in the gaming sector. The article illustrates this through successful campaigns, like the one involving Burger King and Call of Duty, which demonstrated significant engagement and sales increases, highlighting how well-aligned brand ambassadors can effectively influence consumer behavior.

Dec 18, 2025•10 min read•anna-mizina