Paid Media for Games
Smart, data informed ad campaigns tailored for PC and indie titles without the performance agency mindset.

Smart, data informed ad campaigns tailored for PC and indie titles without the performance agency mindset.


Paid media for games must be simple, measurable and focused on wishlist growth.
We run ads that help you discover your audience, validate creative angles and support key launch moments.
This is not high pressure performance marketing but a clean, controlled and game specific approach.
We define your campaign objectives, target metrics, and the budget required to reach them.
We identify the strongest audience segments and creative angles that are most likely to convert.
We outline the formats, messages, and visual directions needed for high-performing ad creatives.
We launch structured test campaigns to validate audiences, creatives, and placements.
We refine bids, targeting, pacing, and budgets to maximize performance every day.
We introduce new variations regularly to prevent fatigue and keep results stable.
We analyze performance, highlight learnings, and scale the winning combinations.

We focus on clarity, learning and creative logic.
No bloated budgets, no vanity metrics.
Only what actually helps a game grow during pre launch and launch phases.
We focus on platforms that consistently drive wishlist growth for games. This usually includes Twitter, Reddit, TikTok and YouTube, depending on audience fit and creative angles.
We build simple and controlled funnels. The structure focuses on audience discovery, creative testing and scaling only the angles that show real traction.
Our primary KPI is wishlist growth. We also track reach, engagement, click quality and launch readiness indicators to give you a clear picture of impact.
Budgets are allocated based on performance signals, not guesswork. We scale only what works and pause what doesnt deliver value.
We provide creative recommendations and direction. If needed, we help you source creators or designers for fast production of new ad variations.
Yes. Launch periods require higher attention and we adjust budgets, creatives and audiences in real time to support your key beats.
Minimal. You approve strategy and creatives, we handle setup, optimization, reporting and scaling.
Get the strategy you need to launch with confidence.
Let's talk about your task, then we'll go whisper — and come back with a final offer.

CEO Trap Plan Agency