Our Services

Paid Media for Games

Smart, data informed ad campaigns tailored for PC and indie titles without the performance agency mindset.

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What This Service Is

Paid media for games must be simple, measurable and focused on wishlist growth.

We run ads that help you discover your audience, validate creative angles and support key launch moments.

This is not high pressure performance marketing but a clean, controlled and game specific approach.

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How We Work

1

Goals and budget

We define your campaign objectives, target metrics, and the budget required to reach them.

2

Audience and angle research

We identify the strongest audience segments and creative angles that are most likely to convert.

3

Creative plan

We outline the formats, messages, and visual directions needed for high-performing ad creatives.

4

Ad setup and testing

We launch structured test campaigns to validate audiences, creatives, and placements.

5

Daily optimization

We refine bids, targeting, pacing, and budgets to maximize performance every day.

6

Creative refresh cycles

We introduce new variations regularly to prevent fatigue and keep results stable.

7

Insights and scaling

We analyze performance, highlight learnings, and scale the winning combinations.

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What You Receive

  • Paid media strategy
  • Testing roadmap
  • Creative recommendations
  • Campaign setup and management
  • Tracking and reporting
  • Insights for scaling
  • Wishlist impact analysis
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Why This Works

Clarity and Creative Logic First

We focus on clarity, learning and creative logic.

No Waste. No Vanity Metrics.

No bloated budgets, no vanity metrics.

Only What Drives Real Growth

Only what actually helps a game grow during pre launch and launch phases.

FAQ

We focus on platforms that consistently drive wishlist growth for games. This usually includes Twitter, Reddit, TikTok and YouTube, depending on audience fit and creative angles.

We build simple and controlled funnels. The structure focuses on audience discovery, creative testing and scaling only the angles that show real traction.

Our primary KPI is wishlist growth. We also track reach, engagement, click quality and launch readiness indicators to give you a clear picture of impact.

Budgets are allocated based on performance signals, not guesswork. We scale only what works and pause what doesnt deliver value.

We provide creative recommendations and direction. If needed, we help you source creators or designers for fast production of new ad variations.

Yes. Launch periods require higher attention and we adjust budgets, creatives and audiences in real time to support your key beats.

Minimal. You approve strategy and creatives, we handle setup, optimization, reporting and scaling.

Ready to plan your ad strategy?

Get the strategy you need to launch with confidence.

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GET A QUOTE

Let's talk about your task, then we'll go whisper — and come back with a final offer.

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Pavel Beresnev

CEO Trap Plan Agency

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