Our Services

PR and Communications for Games

Strategic press outreach, media storytelling, feature pitching and long term communication support designed for PC and indie titles.

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What This Service Is

PR for games is not about blasting press releases. It is about understanding what journalists care about, positioning your game with the right narrative and creating opportunities for consistent press visibility.

We help your game get meaningful media coverage that supports your wishlist growth, event participation, demo launch and long term reputation.

You get a clear communication system and a team that handles everything from assets to outreach.

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How We Work

1

Communication goals

We define what you want to communicate, to whom, and what outcomes matter most.

2

Key story development

We craft the main narrative and angles that make your announcement compelling.

3

Press list creation

We build a targeted list of journalists and outlets relevant to your game and genre.

4

Pitching and outreach

We contact press with tailored pitches to secure coverage and interviews.

5

Follow ups and coordination

We handle reminders, responses, scheduling, and all communication threads.

6

Coverage tracking

We track published articles, sentiment, reach, and traffic impact.

7

Messaging optimization

We refine the story and adjust messaging based on feedback and coverage performance.

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What You Receive

  • Press strategy document
  • Media story angles and messaging
  • Press kit and supporting materials
  • Targeted press lists
  • Full outreach and communication
  • Coverage reports
  • Recommendations for future beats and events
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Why This Works

Deep Understanding of Games Media

We understand how games are covered, what journalists respond to and how timing affects your visibility.

Clear, Respectful and Value-Driven Communication

Our communication is precise, respectful and built on delivering value to both press and developers.

FAQ

We start by understanding your game, audience, themes and key beats. Then we build a narrative framework that aligns with what journalists actually care about.

PR is about relationships, timing and storytelling. It includes pitching, media angles, assets, messaging, targeted lists, coverage management and long term visibility planning.

We create a targeted list based on genre, region, platform and journalist interest history. Every outreach is personalized for relevance and higher response rates.

Yes. We prepare press releases, story angles, messaging documents and any supporting materials needed for outreach.

The first wave of outreach is usually prepared in five to seven days after materials and angles are finalized. Coverage timing depends on journalist schedules and news cycles.

Yes. We manage all outreach, follow ups, questions and requests. You only provide the information we need.

Yes. We prepare timing specific outreach, angles for event relevance and coverage support around your key beats.

A build or demo if available, basic information about the game, any key art or assets and alignment on narrative direction.

Ready to elevate your game’s media presence?

Get the strategy you need to launch with confidence.

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Let's talk about your task, then we'll go whisper — and come back with a final offer.

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Pavel Beresnev

CEO Trap Plan Agency

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