Wargaming teams constantly create various materials for content creators, many and varied - for YouTube, Twitch, separately for each promotion and joint promo with any IP. We edit them: we make them clearer, shorter, more readable.
We figured out the game completely
To improve the briefs, we first need to have a good understanding of the game ourselves, the approaches to advertising it, what to say and what to do. Roughly speaking, we put ourselves in the shoes of a content creator who will receive this very brief. Therefore, we went deep: we played the game, leveled up quite a lot, logged into the press accounts that are given to each content creator. We asked a lot of questions both to the Warships and WOT teams, and to content creators - for example, for one brief, there were usually 3-4 rounds of questions and answers, because every time different nuances surfaced.
Simplifying
The Wargaming team regularly prepares briefs for content creators - one for YouTube, a second for Twitch, then a YouTube campaign with Star Trek - and we edit them and bring them to the final version that is sent to content creators.
We make sure that the briefs are consistent with each other
It is important that the information received by content creators is up-to-date, so that they do not do unnecessary work, do not break the timing, and have time to do everything on time.
On these and many other little things, we agree on how to do it right - and we follow these rules. This is the beauty of working with a permanent team, and not involving anyone else, not wasting time yourself.
