Dedicated ad campaign for the Czech audience

World of Warships is a tactical team-based shooter that has become known and loved by millions of players.

The Warships team came to us with the task of helping to promote the collaboration with the popular Czech character, The Good Soldier Švejk.

World of Warships used this character as exclusive in-game content to appeal to a new niche audience.

The audience of World of Warships is all gamers from all over the world, but since we focused on the Czech audience, we gathered Twitch creators from the Czech Republic who could interest their viewers in World of Warships.

It was important that the creators themselves were interested in participating in the campaign, because it affects how deeply they immerse into the game and how convincingly they tell the story.

That is why we kept a balance when selecting creators between content fit, game fandom, and cost.

During the 6 months, we offered the Warships team different content creators and selected them taking into account the directions that creators themselves produce, holidays, and important dates.

We also used analytics to better understand who we would be working with.

For hypothesis testing we attracted two streamers from other regions to the project, one from Sweden and the other from Hungary.

Due to the different geography, experience and approach, we were able to attract interest in the collaboration as a whole, and subsequently in the game.

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We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing.

We made content within one month. During this time we made 24 streamings of 2 hours each, several Discord publications.

We finished cooperation on this campaign with the World of Warships team when we achieved these results ↓