In May 2025, we launched a Reddit promo campaign for ‘War Robots: Frontiers’ — a fast-paced tactical shooter where players pilot powerful mechs across dynamic battlefields.
Over the course of the campaign, we strategically seeded around 100 organic-style posts and comments across relevant subreddits — from gaming and shooter communities to robotics-focused forums. These contributions highlighted gameplay mechanics, sparked discussion, and organically introduced the title to engaged, high-intent audiences.
The content was crafted so seamlessly that both users and subreddit moderators engaged with it as authentic community discussion rather than promotion. This organic integration proved highly effective — serving as a catalyst that encouraged curiosity, sparked conversation, and ultimately motivated Redditors to discover and try the game on their own terms.
This approach gave us some promising results. In a month, we’ve got:
- 754,659 impressions
- 2420 upvotes
- 554 comments from unique Redditors
‘War Robots: Frontiers’ has got 1507 confirmed new players from Reddit, but the real number of new gamers may be a few times higher because we didn’t put any links to keep posts and comments native.
If you'd like to promote your game on Reddit as well, please get in touch with us. Tap the button below, fill in the form, and we’ll create a plan to promote your project on Reddit.
