About TrapPlan
We help game studios build predictable wishlist and sales growth by combining strategy, sharp messaging, and performance-driven execution.
How we think
We build systems that make marketing repeatable. Not “more activity” — a clear chain from positioning to assets to distribution to measurement.
No generic advice. We map your reality (team, timeline, audience, store assets) into a launch and growth plan you can actually execute.
We help you communicate your game’s promise clearly across your Steam page, creative, and campaigns — so the right players get it fast.
We run structured marketing beats with clean tracking, clear ownership, and post-mortems — so every iteration improves outcomes.
What you get
A structured collaboration that reduces chaos and makes decisions measurable.
A plan that maps milestones to marketing beats, with ownership and deadlines.
Messaging and store assets tuned to reduce confusion and increase intent.
A measurement layer so you can see what channels and creatives work.
Post-mortems and iterations that compound over time instead of resetting.
Principles
How we collaborate with studios: the non-negotiables.
You always know what we are doing, why, and what success looks like. Clear deliverables, cadence, and decision logs.
We focus on what moves the needle: store conversion, wishlist velocity, and repeatable acquisition channels.
We design around the realities of production: limited time, shifting priorities, and asset constraints — without lowering the quality bar.