CrossOut is a post-apocalyptic action MMO where players build and fight in their own machines. The game already had a strong community, but the team wanted to reach more players in Europe and the US through Twitch.
Together with TrapPlan, the campaign started from zero. The goal was to show the game to new audiences through live gameplay, not ads. We selected Twitch creators who fit CrossOut’s tone and who genuinely enjoyed fast, chaotic PvP combat. Each of them played the game, built their own vehicles, and shared their reactions live with their viewers.
In one month, we produced 15 streams, each lasting four hours. The creators generated real engagement through gameplay, Q&A with viewers, and Discord posts before and after streams.
The campaign reached 183,000 total views, 5,983 concurrent viewers, and brought in 951 new players.
What worked was simple: the right creators, real enthusiasm, and consistent communication. No scripts, no artificial hype. Just people discovering and enjoying the game together.
Twitch Streams
Views In Total
Concurrent Viewers (CCV)
New Players
CEO Trap Plan Agency, Marketing Expert
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CEO Trap Plan Agency
