Twitch ad campaigns for Enlisted

Enlisted, a popular tactical team-based shooter with a global player base, recognized the opportunity to further solidify its presence within the European gaming community.

To achieve this, they enlisted the expertise of Trap Plan to design and execute a targeted Twitch influencer campaign.

This campaign sought to leverage the influence of popular Twitch creators to generate excitement and attract new players to Enlisted's immersive battlefields.

Central to the campaign's success was Trap Plan's meticulous approach to creator selection.

Rather than simply partnering with any streamer boasting a large following, we prioritized creators whose content and audience aligned with Enlisted's gameplay and target demographic.

This involved carefully considering the types of games creators typically streamed, their audience demographics, and their overall style and tone.

Data-driven decision-making played a crucial role in this process.

Trap Plan leveraged analytics to gain deeper insights into each creator's audience, engagement rates, and overall reach.

This ensured that the selected creators not only possessed a genuine affinity for Enlisted but also had the influence to effectively reach and engage potential players within the European gaming community.

Crucially, Trap Plan recognized the importance of authentic enthusiasm.

We sought out creators who were genuinely passionate about Enlisted, understanding that genuine excitement translates into more compelling and persuasive content.

One standout example was streamer MedhiZW, who went above and beyond by actively rallying his Discord community to join him in Enlisted, demonstrating a level of commitment that resonated with his audience.

This strategic approach, combining careful creator selection, data-driven insights, and a focus on authentic enthusiasm, yielded impressive results.

Within just one month, the campaign attracted around 192 new players to Enlisted, demonstrating the effectiveness of influencer marketing in driving player acquisition.

Furthermore, the campaign generated over a third of a thousand views across all videos, increasing Enlisted's visibility within the European gaming community.

The Enlisted campaign serves as a compelling case study in the power of strategic influencer marketing within the gaming industry.

We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing.

During this time we made 11 Twitch Creator with a 22 Streams.