War Thunder, the popular combat MMO that throws players into intense air, land, and sea battles, sought to amplify its reach and engage new players. Recognizing the power of influencer marketing, they partnered with Trap Plan to orchestrate a dynamic YouTube campaign. This campaign focused on leveraging the influence of popular content creators to generate excitement and attract new recruits to War Thunder's immersive battlefields.
Central to the campaign's success was Trap Plan's meticulous approach to creator selection. They didn't just seek out any gaming YouTuber with a large following. Instead, they prioritized creators whose content naturally aligned with War Thunder's thrilling gameplay and diverse vehicle roster. This involved carefully considering the types of games creators typically featured, their audience demographics, and even the potential for creative tie-ins with historical events or War Thunder updates.
Data-driven decision-making played a crucial role in the selection process. Trap Plan leveraged analytics to gain a deeper understanding of each creator's audience, engagement rates, and overall reach. This ensured that the chosen creators were not only a good fit for War Thunder but also possessed the influence to effectively reach and engage potential players.
Crucially, Trap Plan recognized the importance of genuine enthusiasm. They sought out creators who were genuinely interested in War Thunder, understanding that authentic passion translates into more compelling and persuasive content. By striking a balance between content alignment, audience reach, and creator enthusiasm, Trap Plan assembled a team of passionate YouTubers who effectively became ambassadors for War Thunder.
The results of this strategic approach were impressive. The campaign consistently generated over one million views per month across diverse European regions, from Germany and France to the Balkans and Nordics. This surge in viewership translated into increased awareness and player interest, contributing to War Thunder's continued growth.
The War Thunder campaign exemplifies the power of strategic influencer marketing in the gaming industry. By carefully selecting creators, leveraging data-driven insights, and prioritizing authentic enthusiasm, Trap Plan successfully expanded War Thunder's reach and solidified its position as a leading combat MMO.
Results for a 2 months of cooperation
We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing. We made content within six months. During this time we made 11 YouTube Integrations and 9 Youtube Dedicated videos.
We finished cooperation on this campaign in this year with the World of Warships team when we achieved these results ↓
