World of Warships is a tactical team-based shooter that has become known and loved by millions of players.
Warships and Trap Plan teamed up to make monthly YouTube videos. They did this for different Warships channels all over Europe, including Balkans, Nordics.
As a result, we collaborated with over 60 YouTube creators, attracting approximately 700 new players within a 6-month period and generating over a two million views.While World of Warships has a global gaming audience, this campaign specifically targeted European gamers aged 25-34 who have the potential to influence their viewers and generate interest in World of Warships.
What we've been doing:
During the 6 months, we offered warships’s team different content creators: we selected them taking into account the content directions that the creators themselves make, holidays, and important dates. We also used analytics to better understand who we would be working with.
It is important that the creators themselves were interested in participating in the campaign; it depends on how much they will be immersed in the content of the game and with what enthusiasm they will tell the audience about it. That's why we kept a balance when selecting creators between content, game fan, and cost.
Results for a 6 months of cooperation
We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing. We made content within six months. During this time we made 34 YouTube Integrations and 26 Youtube Dedicated videos.
We finished cooperation on this campaign in this year with the World of Warships team when we achieved these results ↓
