Work with us

Created a Wargaming briefs for YouTube and Twitch

Pavel Beresnev

CEO Trap Plan Agency, Influencer Marketing Expert

The Warships team came to us with the task of helping to promote the collaboration with the popular Czech character, The Good Soldier Švejk. World of Warships used this character as exclusive in-game content to appeal to a new niche audience.

As a result, we were able to attract 320 new players in one month and over a third of a thousand views on all the videos.

The audience of World of Warships is all gamers from all over the world, but since we focused on the Czech audience, we gathered Twitch Creators from the Czech Republic who will definitely be able to interest their viewers in World of Warships.

What we've been doing:

During the week, we offered the team different content creators: we selected them taking into account the content directions that the creators themselves make, holidays, and important dates. We also used analytics to better understand who we would be working with.

It is important that the creators themselves were interested in participating in the campaign; it depends on how much they will be immersed in the content of the game and with what enthusiasm they will tell the audience about it. That's why we kept a balance when selecting creators between content, game fan, and cost. For example, streamer MgFitman regularly posted calls for signups on his Discord for a month because he wanted to build his own team for the game.

Maziho měsíčky #307 - Warships, Pacman, Tarkov a cheatri v CS2

Získal Jsem 20,000 Pohárků Za 30 Dní

Konečně mám spolupráci! - WoLe #432

For our own hypothesis testing we attracted two streamers from other regions to the project, one from Sweden and the other from Hungary. Due to the different geography, experience and approach, we were able to attract interest in the collaboration as a whole, and subsequently in the game.

Results for a month of cooperation

We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing. We made content within one month. During this time we made 24 streamings of 2 hours each, several Discord publications.

We finished cooperation on this campaign with the World of Warships team when we achieved these results ↓

24 Twitch Streams

312K views in total

4K concurrent viewers (CCV)

320 new players

Wargaming teams constantly create various materials for content creators, many and varied - for YouTube, Twitch, separately for each promotion and joint promo with any IP. We edit them: we make them clearer, shorter, more readable.

We figured out the game completely

To improve the briefs, we first need to have a good understanding of the game ourselves, the approaches to advertising it, what to say and what to do. Roughly speaking, we put ourselves in the shoes of a content creator who will receive this very brief. Therefore, we went deep: we played the game, leveled up quite a lot, logged into the press accounts that are given to each content creator. We asked a lot of questions both to the Warships and WOT teams, and to content creators - for example, for one brief, there were usually 3-4 rounds of questions and answers, because every time different nuances surfaced.

Simplifying

The Wargaming team regularly prepares briefs for content creators - one for YouTube, a second for Twitch, then a YouTube campaign with Star Trek - and we edit them and bring them to the final version that is sent to content creators.

We make sure that the briefs are consistent with each other

It is important that the information received by content creators is up-to-date, so that they do not do unnecessary work, do not break the timing, and have time to do everything on time.

On these and many other little things, we agree on how to do it right - and we follow these rules. This is the beauty of working with a permanent team, and not involving anyone else, not wasting time yourself.

Terms and Conditions