The Warships team came to us with the task of helping to promote the collaboration with the popular Czech character, The Good Soldier Švejk. World of Warships used this character as exclusive in-game content to appeal to a new niche audience.
As a result, we were able to attract 320 new players in one month and over a third of a thousand views on all the videos.
The audience of World of Warships is all gamers from all over the world, but since we focused on the Czech audience, we gathered Twitch Creators from the Czech Republic who will definitely be able to interest their viewers in World of Warships.
What we've been doing:
During the week, we offered the team different content creators: we selected them taking into account the content directions that the creators themselves make, holidays, and important dates. We also used analytics to better understand who we would be working with.
It is important that the creators themselves were interested in participating in the campaign; it depends on how much they will be immersed in the content of the game and with what enthusiasm they will tell the audience about it. That's why we kept a balance when selecting creators between content, game fan, and cost. For example, streamer MgFitman regularly posted calls for signups on his Discord for a month because he wanted to build his own team for the game.
For our own hypothesis testing we attracted two streamers from other regions to the project, one from Sweden and the other from Hungary. Due to the different geography, experience and approach, we were able to attract interest in the collaboration as a whole, and subsequently in the game.
Results for a month of cooperation
We started working on the project from scratch, the audience knew about the game, but didn't fully understand why they should start playing. We made content within one month. During this time we made 24 streamings of 2 hours each, several Discord publications.
We finished cooperation on this campaign with the World of Warships team when we achieved these results ↓
