Starting from zero
Together with TrapPlan, the campaign started from zero. The goal was to show the game to new audiences through live gameplay, not ads.
We selected Twitch creators who fit CrossOut’s tone and who genuinely enjoyed fast, chaotic PvP combat.
Each of them played the game, built their own vehicles, and shared their reactions live with their viewers.
Execution
In one month, we produced 15 streams, each lasting four hours.
The creators generated real engagement through gameplay, Q&A with viewers, and Discord posts before and after streams.
What worked
What worked was simple: the right creators, real enthusiasm, and consistent communication.
No scripts, no artificial hype. Just people discovering and enjoying the game together.
Results
The campaign reached 183,000 total views, 5,983 concurrent viewers, and brought in 951 new players.