Campaign overview
World of Tanks, the popular tactical team-based shooter, partnered with Trap Plan to launch a focused YouTube campaign in the US market.
This collaboration involved over 60 YouTube creators producing monthly videos for various World of Tanks channels.
In just two months at the end of 2024, the campaign successfully attracted approximately 340 new players and generated over 650,000 views.
Target audience
While World of Tanks players are located worldwide, this campaign specifically targeted English-speaking gamers aged 25-34 who have a strong influence on their audience and can effectively promote the game.
What we've been doing
Over the two-month period, we presented the Tanks team with a diverse selection of content creators.
Our selection process carefully considered the type of content these creators specialize in, along with relevant holidays and important dates.
We also leveraged analytics to gain a deeper understanding of each creator and their audience.
It was crucial to find creators who were genuinely interested in participating in the campaign.
Therefore, we balanced selection criteria across content style, passion for gaming (especially World of Tanks), and overall cost.
Results achieved in just 2 months of collaboration
Initially, we faced the challenge of raising awareness and generating excitement for the game among an audience already familiar with it but lacking a compelling reason to play.
Within two months, we developed and executed a content strategy that yielded impressive results.
This included the creation of 4 integrated YouTube videos and 6 dedicated YouTube videos.
We finished cooperation on this campaign in this year with the World of Warships team when we achieved these results ↓