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Strategy for Performance Campaigns Through Influencers
Performance campaigns don't have a one-size-fits-all technology. For some, it's enough to simply place themselves on Twitch, correctly managing placement prices, while others need to communicate with the audience through several channels at once.
It all depends on the product, the audience, and the scenarios by which potential players or customers make a particular decision. Therefore, we start with a strategy to design an effective content chain.
We distinguish four main strategies for performance campaigns:
Product - Focused
1
We study the audience, objectives, and budget of the campaign. Then, based on this information, we select the concept, format of performance placements, and platforms.
Entertainment - Focused
2
We select influencers, an internal team of managers, designers, and everyone else who will be needed to implement the strategy.
Demand Generation
3
We agree on a budget, set up formats and analytics, and plan meetings based on the results. This is necessary so that everything works as simply and efficiently as possible.
Community - Focused
4
One that seamlessly integrates Twitch streams, YouTube videos, and offers. If you have new products or offers, we include them in the marketing plan. Ultimately, we are on the same page.
Remote Influencer Team for Gaijin Entertainment
We built a highly effective remote team of five specialists to manage our content creator campaigns. This team excels at swiftly executing a wide range of initiatives, from YouTube activations to intricate Reddit campaigns, all designed to attract new players.
View case study
Influencer Remote Team for Wargaming
We launched campaigns on YouTube, Twitch, Discord. Featuring over 400 content creators for World of Warships and World of Tanks. These campaigns attracted several thousand new players to the games.
View case study
Haste makes waste
Otherwise, there's a risk of rushing into influencer launches and then realizing that we're doing the wrong things, in the wrong places, and for the wrong audience. That would be a shame.
Researching the target audience platforms, formats and prices
We choose what exactly we will do: streams, dedicated videos, integrations, TikTok placements, or all at once. And we decide on the platforms on which we will work: Twitch, Kick, YouTube, TikTok, Reddit, etc.
Choosing creators
When we get to know your product, we can decide which choosing strategy is best suited to work with you.
What strategy suits your game
Game Focused
User acquisition
Community Driven
Content Focused
Platforms, formats and influencers
We choose what exactly we will do: streams, integrations,short videos or all at once. And we decide on the platformson which we will work: Twitch, TikTok, YouTube, etc.
Already at the strategy stage, we compile a list of influencers and select references — for a better understanding of what we have to release. Who our customers are, what they want, where they live, what they want, what triggers they react to - we will find out all this and package it at the research stage. If you have several segments of the target audience, we will conduct research on each of them.
Working with the audience
Even the coolest content will be useless if no one watches it. Therefore, influencers will be selected to give as much reach and views as possible to the content that we will release with them.
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Team and Processes
All the necessary staff are already with us
Therefore, the team gathers quickly
When the strategy is ready, the easiest part remains - to do everything else :) We start making a strategy by assembling a team for the project and organizing processes for releasing content from influencers.
2
Project Managers
4
Influencer Managers
1000+
Influencers from all platforms
2
Analysts
If you already have a team — no problem
We study the audience, objectives, and budget of the campaign. Then, based on this information, we select the concept, format of performance placements, and platforms.
We know how to quickly expand the team
When performance campaigns are going well, it makes sense to scale them: connect new platforms and increase the amount of content produced. With us, this is very easy, because you don't need to search for and interview anyone. All the necessary specialists are already there - they connect, quickly adapt to the project and start working at full strength.
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Performance Campaigns Will Gradually Become Systemic
Campaigns Chain
1
Each video or stream goes through a predictable path: Influencer, manager, internal agency team, internal product team, back to the manager, back to the influencer, and so on.
Regulations
2
Key processes will be formalized into clear instructions to quickly connect new team members.
Rules
3
The principles and rules for creating and placing content with influencers will be described in a separate document. It can be distributed throughout the company so that communication is the same.
Regular Campaign
Performance campaigns reach their full potential when they are carried out regularly - long and hard, hitting the same points that are outlined in the strategy. Each placement will work through the tasks, requests, and desires of the target audience that are relevant to us - and, as a result, bring the audience closer to the desired action.
We do campaigns with feeling, sense, arrangement — and great love
Our guys know how to make truly high-quality campaigns. Our team carefully selects influencers, helps them create content correctly that will be interesting and understandable to the target audience, and knows how to manage the viewer's attention
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Turning Influencer Placements Into Performance Campaigns
Creating a lot of high-quality placements with influencers is only half the battle. It is also necessary to make these placements bring a measurable result. To do this, each placement must be considered as part of the funnel, and this very funnel must be designed.
It all depends on the product, the audience, and the scenarios by which potential players or customers make a particular decision. Therefore, we start with a strategy to design an effective content chain.
Always think about the next step
We make a Dedicated Video with PewDiePie - we insert a link to the official Discord of the game and/or to the YouTube channel. We make Discord placements - we offer the reader to subscribe to the company's Twitter. And so on.
The next step is not always literally put in the form of text, a link, or a button. But it is always there.
We collect statistics and manage indicators
We keep records
of all performance placements and use analytics tools. For us, these are not «just numbers»,
but a tool to make content more effective
Businesses Love working with us. Here's why:
Georgios Strouthos
Influencer Marketing Team Lead
It's great that you have such a team - it seems like there hasn't been a situation where a task got stuck at the entrance because no one could implement it. Perhaps on your side, in fact, a hellish flame is blazing, but we don't see it and we calmly deal with our own fires.
It's cool that you calmly take on any task - both for placement with a specific YouTuber, and for several Twitch streamers, and for Discord campaigns, and for God knows what else we'll come up with there.
Under your supervision, influencers work great, the results grow noticeably in each iteration - usually we quickly achieve the indicators we need for new players.
In general, respect to Pavel for the fact that he, for his part, ennobles all our materials: draws up tables, analytics, sums up data on the results of placements. This is very cool, there is no feeling at all that she is working somewhere on the side.
Dennis Wierzbowski
Influencer Marketing Lead
It's impressive that your team operates so efficiently. Every task seems to be handled smoothly and effectively. We appreciate that you take care of everything seamlessly behind the scenes, allowing us to focus on our own work without any added stress.
We're consistently impressed by your team's versatility and willingness to tackle any challenge we throw your way. Whether it's YouTube placements, Twitch streamer collaborations, Discord campaigns, or any other unexpected requests, you handle them all with professionalism and ease.
Your guidance and management of influencers have been outstanding. We see consistent improvement and growth with each campaign, allowing us to efficiently hit our new player acquisition targets.
Trap Plan's team deserves high praise for his dedication and the quality of his work. His meticulous approach to organizing, analyzing, and presenting data is invaluable. It's clear that he is fully invested in our projects and consistently goes above and beyond expectations.
