Which we can design, launch, manage for you — and bring to a measurable result in the form of leads and sales
1
We study the audience, objectives, and budget of the campaign. Then, based on this information, we select the concept, format of performance placements, and platforms.
2
We select influencers, an internal team of managers, designers, and everyone else who will be needed to implement the strategy.
3
We agree on a budget, set up formats and analytics, and plan meetings based on the results. This is necessary so that everything works as simply and efficiently as possible.
4
One that seamlessly integrates Twitch streams, YouTube videos, and offers. If you have new products or offers, we include them in the marketing plan. Ultimately, we are on the same page.
5
We launch regular content output - in the amount needed for the strategy and KPI fulfillment. We can launch only on Twitch, or on several platforms at once.
6
We track effectiveness: reach, conversions, engagement, the number of necessary actions. We use numbers to ensure that everything works as efficiently as possible.
7
We understand that influencer marketing requires a huge amount of manual actions - communicating with influencers, analyzing offers, working through briefs, analyzing statistics - we take care of all this.
Performance campaigns require tailored technology. Some just need to be on Twitch with optimal placement prices, while others require multi-channel audience engagement. It all depends on the product and the paths consumers take toward decisions.
We study the audience, objectives, and budget of the campaign. Then, based on this information, we select the concept, format of performance placements, and platforms.
We choose influencers and have a committed team in place to carry out the strategy.
We set up a budget, formats, analytics, and regular meetings to keep everything running smoothly and efficiently
Bringing together Twitch streams, YouTube videos, and fresh offers in our marketing strategy helps us stay on the same page.
Otherwise, there's a risk of rushing into influencer launches and then realizing that we're doing the wrong things, in the wrong places, and for the wrong audience. That would be a shame.
We choose what exactly we will do: streams, dedicated videos, integrations, TikTok placements, or all at once. And we decide on the platforms on which we will work: Twitch, Kick, YouTube, TikTok, Reddit, etc.
When we get to know your product, we can decide which choosing strategy is best suited to work with you.
We decide on our content direction — streams, integrations, short videos, or a mix — focusing on platforms like Twitch, TikTok, and YouTube.
Our strategy involves listing influencers and examples, plus targeted research to understand our customers’ preferences.
Even the coolest content will be useless if no one watches it. Therefore, influencers will be selected to give as much reach and views as possible to the content that we will release with them.
When the strategy is ready, the easiest part remains — to do everything else :) We start making a strategy by assembling a team for the project and organizing processes for releasing content from influencers.
When performance campaigns are going well, it makes sense to scale them: connect new platforms and increase the amount of content produced. With us, this is very easy, because you don't need to search for and interview anyone. All the necessary specialists are already there - they connect, quickly adapt to the project and start working at full strength.
The principles and rules for creating and placing content with influencers will be described in a separate document. It can be distributed throughout the company so that communication is the same.
Each video or stream goes through a predictable path: Influencer, manager, internal agency team, internal product team, back to the manager, back to the influencer, and so on.
Key processes will be formalized into clear instructions to quickly connect new team members.
Performance campaigns reach their full potential when they are carried out regularly - long and hard, hitting the same points that are outlined in the strategy. Each placement will work through the tasks, requests, and desires of the target audience that are relevant to us - and, as a result, bring the audience closer to the desired action.
Our guys know how to make truly high-quality campaigns. Our team carefully selects influencers, helps them create content correctly that will be interesting and understandable to the target audience, and knows how to manage the viewer's attention
The next step is not always literally put in the form of text, a link, or a button. But it is always there.
We make a Dedicated Video with PewDiePie - we insert a link to the official Discord of the game and/or to the YouTube channel. We make Discord placements - we offer the reader to subscribe to the company's Twitter. And so on.
Creating a lot of high-quality placements with influencers is only half the battle. It is also necessary to make these placements bring a measurable result. To do this, each placement must be considered as part of the funnel, and this very funnel must be designed.
It all depends on the product, the audience, and the scenarios by which potential players or customers make a particular decision. Therefore, we start with a strategy to design an effective content chain.
We keep records of all performance placements and use analytics tools.For us, these are not «just numbers», but a tool to make content more effective.
Let's talk about your task, then we'll go whisper — and come back with a final offer.
CEO Trap Plan Agency
