War Robots: Frontiers is a fast-paced online mech shooter: players pilot fully customizable robots in tactical 6v6 PvP battles across dynamic maps.
At Trap Plan, we frequently choose Twitch to promote MMO gaming projects — and with good reason. Twitch users are highly engaged, quick to try new games, and more likely to convert into paying players.
For the promotion of ‘WarRobots: Frontier’ on Twitch, we ran a compact campaign consisting of just two live streams. But these were far from ordinary:
- Each stream lasted four hours.
- Featured two popular streamers in rotation.
- Aimed at gamers all around the world via content creators from different regions.
- Focused on organic gameplay, performance, and real-time interaction.
This strategy paid off.
- 6,519 concurrent total viewers.
- 400+ new players joined the game while the streams were still live.
- Average CAC: $32, below the typical cost of large-scale ad campaigns.
- Estimated player LTV: ~$100, driven by higher engagement and in-game spending.
- 25–50% of Twitch users tend to make in-game purchases, compared to ~7% of average gamers.
In short, Twitch delivers not just players but high-quality users who stick around and contribute real value.
Interested in promoting your game this way? Click the button below, fill out the form, and we’ll build a custom Twitch-native campaign tailored to your audience.
