Promo activations for ‘MY.GAMES’

Since May 2025, we’ve been running multipurpose promotional campaigns for MY.GAMES, the leading European publisher and developer headquartered in Amsterdam. We’ve launched a range of activities to foster a loyal community, attract new gamers, and project a positive image of the studio and its games.

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Our Tasks

Create and post involving content on Reddit
Cooperate with streamers and conduct live gaming broadcasts on Twitch
Search for unusual advertising tools and approaches to overcome users’ ad blindness
Be in direct touch with the audience to deeply learn their desires, preferences, and interests
Meet KPIs for attracting new players
Analyze each ad source and improve the promotion results

What We Did

Promo Campaign on Reddit for for ‘WarRobots: Frontier’

We launched a full-fledged stealth promotion campaign on Reddit by creating posts in the r/warrobots frontiers subreddit, which increased overall views and organic interest. Over 1500+ new players downloaded the game even without knowing they fell for a marketing campaign.

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Twitch streams for the ‘WarRobots: Frontier’

Organized and conducted 2-hour live streams on Twitch to promote ‘WarRobots: Frontier.’ Each broadcast was hosted by two popular streamers, one at a time, for their respective audiences. No direct ads, no forceful promotion — just having fun and playing the game. Over 400+ viewers played the game after just two streams.

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Promo Reddit campaign for ‘Mandragora: Whispers of the Witch Tree’

Created a marketing campaign in 40+ gaming-related communities on Reddit. Our primary focus was to spark interest in the 80-million-member games-related community and boost game purchases on Steam. It led to thousands of direct sales.

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Let's talk about your task, then we'll go whisper — and come back with a final offer.

A man with a tattoo on his arm and a watch on his wrist.
Pavel Beresnev

CEO Trap Plan Agency

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