How Cross-Promotion Between Indie Studios Works

A practical guide to cross-promotion between indie studios on Steam: how to find partners, structure swaps, time them, and actually move wishlists.

2026年6月10日•5 min read

Marketing

How To Build An Email List For Your Game

Learn how to build an email list for your game — the only Steam audience you truly own. Practical capture tactics, incentives, and launch-day conversion.

2026年5月31日•4 min read

Marketing

How To Design Key Art That Sells A Game

Key art that sells a game wins the half-second scroll. Practical steps to design Steam capsules that signal genre, show the verb, and lift wishlists.

2026年5月26日•4 min read

Marketing

How To Write A Game Elevator Pitch

Learn how to write a game elevator pitch that earns wishlists in one sentence — a practitioner's framework for indie and AA Steam studios that actually

2026年5月21日•4 min read

Marketing

How To Find Your Game's Hook

Struggling to find your game's hook? Here's how to spot the one truthful thing about your game that makes strangers stop scrolling and hit wishlist.

2026年5月16日•4 min read

Marketing

How To Position Your Game In A Crowded Genre

Positioning a game in a crowded genre is about earning one clear sentence players repeat. Here's how to claim a lane competitors can't copy.

2026年5月11日•4 min read

Marketing

How To Know If Your Game Marketing Works Before Release

Learn how to know if game marketing works before release using pre-launch signals like wishlist velocity, CTR, and CPC, not vanity metrics.

2026年5月06日•4 min read

Marketing

A Post-Launch Content Cadence That Keeps Players

Build a post-launch content cadence that keeps players coming back: a practical rhythm of patches, updates, and beats that holds reviews and revenue steady.

2026年5月06日•4 min read

Marketing

How Retargeting Works For Steam Wishlists

Retargeting for Steam wishlists turns warm traffic into followers who buy at launch. Here's how the funnel, pixels, and creative actually work in practice.

2026年5月03日•4 min read

Marketing

A Launch-Day Marketing Plan For Indie Games

A launch day marketing plan for indie games on Steam: the hour-by-hour ops, traffic levers, and review-prompt timing that turn one day into momentum.

2026年5月01日•4 min read

Marketing

How To Run Creative Testing For Game Ads

Creative testing for game ads is where paid budgets win or burn out. Here's a practical system for testing hooks, formats, and angles that actually move

2026年4月30日•4 min read

Marketing

Tracking And Attribution For Game Ads

A practitioner's guide to tracking and attribution for game ads on Steam: UTM tagging, cost-per-wishlist, and stitching ad-platform data to Steam.

2026年4月27日•4 min read

Marketing

A Game Launch Week Checklist

A practical game launch week checklist from agency operators: the exact daily moves, store mechanics, and review-day tactics that protect your Steam launch.

2026年4月26日•4 min read

Marketing

How To Set A Game Marketing Budget

Setting a game marketing budget for Steam? Here's how to size your spend, split it across phases, and avoid burning cash before launch.

2026年4月24日•4 min read

Marketing

Paid vs Organic Game Marketing: When To Use Each

A practitioner's guide to paid vs organic game marketing: when each one actually moves wishlists, how they compound, and the mistakes that waste both.

2026年4月21日•3 min read

Marketing

How To Choose Paid Channels For Your Game

Picking paid channels for your game shouldn't be guesswork. Here's how to match ad platforms to your genre, wishlist goals, and budget on Steam.

2026年4月18日•4 min read

Marketing

A Paid Ads Setup Guide For Indie Games

A practical paid ads setup for indie games: account structure, pixel, audiences, budget pacing, and the early signals that tell you to scale or kill a campaign.

2026年4月16日•4 min read

Marketing

What To Know About Marketing A Game In China

Marketing a game in China means Simplified Chinese done right, the right platforms, and timing — here's what actually moves wishlists and sales on Steam.

2026年4月13日•4 min read

Marketing

How Localization Affects Regional Wishlists

Localization and regional wishlists move together on Steam. Learn how to read your regional mix, sequence languages, and convert traffic into wishlists.

2026年4月10日•4 min read

Marketing

How To Localize Your Steam Page The Right Way

Want to localize your Steam page the right way? Skip Google Translate, prioritize copy that converts, and turn extra languages into real wishlists.

2026年4月07日•4 min read

Marketing

Which Languages To Localize Your Game First

Deciding which languages to localize a game first? Use your Steam wishlist data, genre fit, and cost-to-return to prioritize the markets that actually pay.

2026年4月04日•4 min read

Marketing

Should You Localize Your Indie Game?

Should you localize your indie game? Here's how to weigh cost, revenue, and reviews so you spend translation budget where it actually moves wishlists.

2026年4月01日•4 min read

Marketing

Gameplay Trailer vs Announcement Trailer: What To Make First

Gameplay vs announcement trailer: which to make first for your Steam game, why order shapes your wishlist funnel, and how to sequence both without waste.

2026年3月17日•4 min read

Marketing

Why The First 5 Seconds Of A Game Trailer Matter Most

The first 5 seconds of a game trailer decide who keeps watching. Learn what to open with, what to cut, and how to turn those seconds into wishlists.

2026年3月12日•4 min read

Marketing

How To Make A Steam Trailer That Converts

Build a steam trailer that converts viewers into wishlists: hook order, pacing, what to cut, and the framing mistakes that quietly kill your conversion rate.

2026年3月07日•4 min read