Marketing
How Cross-Promotion Between Indie Studios Works
A practical guide to cross-promotion between indie studios on Steam: how to find partners, structure swaps, time them, and actually move wishlists.
Jun 10, 2026•5 min read
Marketing
How To Build An Email List For Your Game
Learn how to build an email list for your game — the only Steam audience you truly own. Practical capture tactics, incentives, and launch-day conversion.
May 31, 2026•4 min read
Marketing
How To Design Key Art That Sells A Game
Key art that sells a game wins the half-second scroll. Practical steps to design Steam capsules that signal genre, show the verb, and lift wishlists.
May 26, 2026•4 min read
Marketing
How To Write A Game Elevator Pitch
Learn how to write a game elevator pitch that earns wishlists in one sentence — a practitioner's framework for indie and AA Steam studios that actually
May 21, 2026•4 min read
Marketing
How To Find Your Game's Hook
Struggling to find your game's hook? Here's how to spot the one truthful thing about your game that makes strangers stop scrolling and hit wishlist.
May 16, 2026•4 min read
Marketing
How To Position Your Game In A Crowded Genre
Positioning a game in a crowded genre is about earning one clear sentence players repeat. Here's how to claim a lane competitors can't copy.
May 11, 2026•4 min read
Marketing
How To Know If Your Game Marketing Works Before Release
Learn how to know if game marketing works before release using pre-launch signals like wishlist velocity, CTR, and CPC, not vanity metrics.
May 06, 2026•4 min read
Marketing
A Post-Launch Content Cadence That Keeps Players
Build a post-launch content cadence that keeps players coming back: a practical rhythm of patches, updates, and beats that holds reviews and revenue steady.
May 06, 2026•4 min read
Marketing
How Retargeting Works For Steam Wishlists
Retargeting for Steam wishlists turns warm traffic into followers who buy at launch. Here's how the funnel, pixels, and creative actually work in practice.
May 03, 2026•4 min read
Marketing
A Launch-Day Marketing Plan For Indie Games
A launch day marketing plan for indie games on Steam: the hour-by-hour ops, traffic levers, and review-prompt timing that turn one day into momentum.
May 01, 2026•4 min read
Marketing
How To Run Creative Testing For Game Ads
Creative testing for game ads is where paid budgets win or burn out. Here's a practical system for testing hooks, formats, and angles that actually move
Apr 30, 2026•4 min read
Marketing
Tracking And Attribution For Game Ads
A practitioner's guide to tracking and attribution for game ads on Steam: UTM tagging, cost-per-wishlist, and stitching ad-platform data to Steam.
Apr 27, 2026•4 min read
Marketing
A Game Launch Week Checklist
A practical game launch week checklist from agency operators: the exact daily moves, store mechanics, and review-day tactics that protect your Steam launch.
Apr 26, 2026•4 min read
Marketing
How To Set A Game Marketing Budget
Setting a game marketing budget for Steam? Here's how to size your spend, split it across phases, and avoid burning cash before launch.
Apr 24, 2026•4 min read
Marketing
Paid vs Organic Game Marketing: When To Use Each
A practitioner's guide to paid vs organic game marketing: when each one actually moves wishlists, how they compound, and the mistakes that waste both.
Apr 21, 2026•3 min read
Marketing
How To Choose Paid Channels For Your Game
Picking paid channels for your game shouldn't be guesswork. Here's how to match ad platforms to your genre, wishlist goals, and budget on Steam.
Apr 18, 2026•4 min read
Marketing
A Paid Ads Setup Guide For Indie Games
A practical paid ads setup for indie games: account structure, pixel, audiences, budget pacing, and the early signals that tell you to scale or kill a campaign.
Apr 16, 2026•4 min read
Marketing
What To Know About Marketing A Game In China
Marketing a game in China means Simplified Chinese done right, the right platforms, and timing — here's what actually moves wishlists and sales on Steam.
Apr 13, 2026•4 min read
Marketing
How Localization Affects Regional Wishlists
Localization and regional wishlists move together on Steam. Learn how to read your regional mix, sequence languages, and convert traffic into wishlists.
Apr 10, 2026•4 min read
Marketing
How To Localize Your Steam Page The Right Way
Want to localize your Steam page the right way? Skip Google Translate, prioritize copy that converts, and turn extra languages into real wishlists.
Apr 07, 2026•4 min read
Marketing
Which Languages To Localize Your Game First
Deciding which languages to localize a game first? Use your Steam wishlist data, genre fit, and cost-to-return to prioritize the markets that actually pay.
Apr 04, 2026•4 min read
Marketing
Should You Localize Your Indie Game?
Should you localize your indie game? Here's how to weigh cost, revenue, and reviews so you spend translation budget where it actually moves wishlists.
Apr 01, 2026•4 min read
Marketing
Gameplay Trailer vs Announcement Trailer: What To Make First
Gameplay vs announcement trailer: which to make first for your Steam game, why order shapes your wishlist funnel, and how to sequence both without waste.
Mar 17, 2026•4 min read
Marketing
Why The First 5 Seconds Of A Game Trailer Matter Most
The first 5 seconds of a game trailer decide who keeps watching. Learn what to open with, what to cut, and how to turn those seconds into wishlists.
Mar 12, 2026•4 min read
Marketing
How To Make A Steam Trailer That Converts
Build a steam trailer that converts viewers into wishlists: hook order, pacing, what to cut, and the framing mistakes that quietly kill your conversion rate.
Mar 07, 2026•4 min read
Marketing
Marketing for Video Games When You Have a Real Game and No Clear Plan
A practical guide to marketing for video games focused on Steam wishlist marketing. Learn how indie developers can build a clear system to get wishlists on Steam and avoid common mistakes.
Jan 05, 2026•8 min read
Marketing
What Are Agency Games? Understanding the Concept and Its Importance
Delve into the importance of games that empower players to influence and mold their own distinct gaming adventures.
Dec 25, 2025•10 min read
Marketing
Case Study: How Famous Fortnite Players Achieved Their Success
Uncover the strategies used by Fortnite gamers to achieve success through influencer collaborations and engaging with the gaming community.
Dec 19, 2025•13 min read
Marketing
How to Market Indie Games: A Step-by-Step Guide for Developers
Discover effective strategies on how to market indie games and boost player engagement.
Dec 19, 2025•25 min read
Marketing
Mastering Communication in Video Games: An In-Depth Tutorial on Effective Strategies
Video games enhance communication skills and foster social interactions, proving essential in today's digital landscape.
Dec 19, 2025•20 min read
Marketing
Mastering Skills Through Communication Video Games: An Authoritative Guide
Explore how communication video games significantly enhance social skills and improve real-world interactions.
Dec 19, 2025•15 min read
Marketing
Understanding Gaming Advertising Agencies: Their Role in the Industry
Gaming advertising agencies play a crucial role in shaping modern marketing strategies, driving engagement and brand success in the gaming industry.
Dec 19, 2025•19 min read
Marketing
What Are Esports Agencies? Understanding Their Role in the Gaming Industry
Delve into the impact of esports agencies, on shaping the future of the gaming industry.
Dec 19, 2025•11 min read
Marketing
What Are Gamer Blogs? Understanding Their Role in the Gaming Community
Explore the role and impact of gamer blogs in the gaming community's dynamic landscape.
Dec 19, 2025•20 min read
Marketing
What Are Games Agencies? Understanding Their Role in Game Marketing
Discover the vital role of games agencies in shaping effective marketing strategies for video games.
Dec 19, 2025•19 min read
Marketing
What Does a Game Marketer Do? Understanding the Role and Responsibilities
Uncover the function of a game marketer in enhancing involvement and boosting sales, within the gaming industry.
Dec 19, 2025•11 min read
Marketing
What Is Interaction in Video Games? Understanding the Basics
Lets delve into the dynamics of interaction, within video games and how it significantly influences player engagement and overall gaming experiences.
Dec 19, 2025•10 min read
Marketing
What Is a Games Agency? Understanding Their Role in the Gaming Industry
Explore the vital role of a games agency in marketing and promoting video games effectively.
Dec 19, 2025•16 min read
Marketing
What Is a Gaming Marketing Agency? Understanding Their Role in the Industry
Uncover the function of gaming marketing firms, in linking game creators with gamers.
Dec 19, 2025•12 min read
Marketing
What Is an Esport Agency? Understanding Their Role in the Gaming Industry
Uncover the impact of an esports agency, in propelling players and teams forward in the gaming sector.
Dec 19, 2025•10 min read
Marketing
Why You Need a Marketing Agency Gaming: Key Reasons for Success
Elevate your game's visibility and success with a marketing agency gaming that leverages expert strategies and proven results.
Dec 19, 2025•16 min read
Marketing
10 Video Games Marketing Tactics That Will Level Up Your Game
Uncover strategies, for promoting video games that can boost player interaction and commitment.
Dec 18, 2025•10 min read
Marketing
Choosing the Right Game Advertising Agency: A Step-by-Step Guide
Learn to select the right game advertising agency for impactful marketing success that drives results.
Dec 18, 2025•22 min read
Marketing
Creating a Winning Marketing Campaign for Video Games: A Step-by-Step Guide
Discover how to create an effective marketing campaign for video games that captivates players and drives sales.
Dec 18, 2025•18 min read
Marketing
Engaging Gaming Communities: How To Build And Foster Passionate Gamer Audiences
This blog post will explore the significance of gaming communities and offer actionable strategies for brands to engage these passionate audiences. It will highlight the crucial role of influencers and community-driven marketing in fostering loyal gamer audiences.
Dec 18, 2025•3 min read
Marketing
How to Accurately Calculate Your Instagram Engagement Rate: A Step-by-Step Guide
Uncover the secrets to determining your Instagram engagement level using our instructions.
Dec 18, 2025•11 min read
Marketing
How to Choose the Right Video Game Ad Agency: A Step-by-Step Guide
Uncover important tips, for choosing the advertising agency specialized in video games to meet your marketing requirements.
Dec 18, 2025•11 min read
Marketing
How to Get Sponsored: A Step-by-Step Guide to Securing Your First Sponsorship
Discover the secrets to landing your sponsorship agreement with successful tactics, for acquiring sponsorships.
Dec 18, 2025•12 min read
Marketing
Top 5 Gamers in the World: Who Dominates the Gaming Scene?
Discover the five gamers globally and their remarkable earnings, in the ever changing gaming realm.
Dec 18, 2025•10 min read
Marketing
Understanding Brand Ambassadorships: An In-Depth Tutorial for Marketers
Brand ambassadorships are strategic collaborations between brands and individuals that enhance visibility and credibility by leveraging the trust these individuals have with their followers, particularly in the gaming sector. The article illustrates this through successful campaigns, like the one involving Burger King and Call of Duty, which demonstrated significant engagement and sales increases, highlighting how well-aligned brand ambassadors can effectively influence consumer behavior.
Dec 18, 2025•10 min read
Marketing
Understanding English Gamers: A Complete Tutorial for Brands
Discover the array of English gaming enthusiasts and uncover effective strategies for brands to connect with them authentically.
Dec 18, 2025•12 min read
Marketing
What Does a Video Game Marketer Do? Understanding the Role and Responsibilities
Discover the impact a video game marketer has on promoting games and connecting with gaming communities.
Dec 18, 2025•11 min read
Marketing
What Is a Video Game Marketing Career? Understanding Roles and Responsibilities
Uncover the responsibilities and abilities needed to excel in a career, in video game marketing.
Dec 18, 2025•13 min read
Marketing
What Makes the Most Popular Gamers? Insights into Their Success
Discover the qualities and tactics that characterize todays most prominent gamers.
Dec 18, 2025•11 min read
Marketing
Who is TrapPlan and how was it created?
TrapPlan is a new challenger in the field that takes on a mission to help more brands connect with their audience through authentic content.
Dec 18, 2025•4 min read
Marketing
Why Game Publishers Should Partner with a Games Marketing Agency: Key Reasons for Success
Achieve gaming success with a specialized games marketing agency that delivers impactful strategies for your brand.
Dec 18, 2025•13 min read