A Press Kit Checklist For Indie Games
A practical press kit checklist for indie games: the exact assets, copy, and links journalists and creators need to cover your Steam game without emailing you
A practical press kit checklist for indie games: the exact assets, copy, and links journalists and creators need to cover your Steam game without emailing you
A field guide to handling negative press and reviews for your Steam game — what to answer, what to ignore, and how to protect your store page during a pile-on.
Want game press coverage without budget? Here's how indie studios on Steam earn real coverage using timing, angles, and direct outreach, not money.
Measuring PR coverage for games is more than counting articles. Here's how to track reach, sentiment, and wishlist impact that actually moves a Steam launch.
Wondering when to start PR for a game launch? The honest timing windows, what to send at each stage, and the mistakes that waste your one shot at coverage.
PR vs influencer marketing for games: when each one actually moves wishlists, what they cost in real effort, and how to split a small Steam budget.
A practical game PR follow up guide for indie Steam devs: when to nudge press, what to say, how often, and the moves that turn silence into coverage.
Sending review keys to press and creators the right way: how to generate, assign, time, and track Steam keys so your game PR campaign actually lands.
PR for Steam Next Fest is its own playbook: build a coverable demo, pitch the free-play window, and turn live wishlist proof into real press coverage.
A game PR embargo coordinates your launch coverage so it lands all at once. Here's how the strategy actually works, set up correctly for a Steam release.
A practical guide to pitching game journalists by email — subject lines, body structure, timing, and hit rates that actually earn your Steam game coverage.
Build a game media list from scratch: how to find, qualify, and organize the right outlets and journalists so your Steam PR actually reaches people who cover
Write an indie game press release that journalists actually open: lead with the hook, cut the buzzwords, and give press exactly what they need to publish fast.

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